New Identity, Same Your Print Specialists
If you saw Your Print Specialists at Sign and Digital UK in March or follow us on Twitter or Facebook, you will see that we have a shiny new logo and a brand new identity for the company. We’re still the same company offering the same fantastic hardware, service and support that you’ve come to expect from YPS, we’ve just had a makeover!
A change is as good as a rest…
YPS met with Wayne Hilton of Hilton Media, a Northumberland based design consultancy to discuss how we can update our identity. Wayne spoke with us at length about what we wanted to achieve with creating a new YPS logo and brand. Digital print is a big part of YPS but did we know we also supply finishing equipment and litho/screen consumables? Hilton Media worked to bring these elements into the logo and created bespoke lettering that reinforces what YPS does.
We also wanted to convey the scope of what can be achieved if you invest in digital print hardware from YPS. We can help and advise on what will work best for your print idea or business and work with you to achieve the result required. The idea of Think It, Print It, Profit was born!
Ready to show the world…
Sign and Digital UK seemed the perfect opportunity to present our re-brand to the print community. Using the new YPS colour scheme, a bold design was created that supported the theme of our stand; Think It, Print It, Profit. As well as the slogan, illustrations of a light bulb, printer and cash register were used to reinforce this idea.
The focus on application continued throughout the stand using the colour scheme to create an ‘experience room.’ This area was dedicated to textile print with a bespoke sofa being the focal point.
Printed samples showcasing the capabilities of the print hardware on display also featured the colour scheme and illustrations and helped to create a cohesive look.
The feedback following Sign and Digital UK was extremely positive and we’re excited to move forward as a company with this exciting new identity.